Our Story Our Story

Our Story

A 10 year journey to create a personal growth system that actually works.

Not just another promise. A life-changing experience.

Ten years ago, we set out to create a personal growth, wellbeing and mindset system that works.

After consuming thousands of hours of self-help books, courses, podcasts, and seminars but making little progress, we realised the missing piece of the puzzle was applied knowledge.

It's not what you know; it's what you do that creates results.

After years of trial and error, frustration, burnout, and feeling defeated, we made it our mission to synthesise the best personal growth, productivity, and peak performance concepts into a daily system that creates results.

Ten years on, our products are shipped to over 135 countries and are endorsed by clinical and organisational psychologists, leadership trainers, wellbeing experts, and life and business coaches.

But what inspires us the most is receiving thousands of 5-star reviews from customers all over the world who share their success stories of personal transformation across all areas of life and who consistently tell us our products are 'life-changing.'

What started as one small idea on a kitchen table 10 years ago has grown to become a global brand in the personal development space changing the lives of those who dare to unleash their inner warrior by simply turning up the page.